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Founded in 2007, Pai is the brainchild of ex-PR guru Sarah Brown. Sarah was inspired to create the range after years of battling skin allergies and having to take high-dose anti-histamines on a daily basis.

"I struggled to find any skincare products that I could tolerate and became increasingly disillusioned with the number of beauty products claiming to be 'organic' that weren't certified and still contained a raft of harsh chemicals and irritants. I came to the task of creating Pai with the mindset of a frustrated consumer and fixed all the things that bothered me about other products I'd tried on my sensitized skin and rejected" Sarah Brown

Six years on and now Pai receives stellar write-ups from beauty journalists across the globe and brings skin confidence to thousands of sensitive souls every day.

Pai's commitment to sensitive skin means that the range is:
-    Certified organic: Pai products are independently certified by the soil association
-    Chemical and irritant free: Pai takes a precautionary approach to ingredients and avoids irritants and controversial chemicals such as parabens (including Japanese Honeysuckle), alcohol and Phenoxyethanol
-    Transparent: All ingredients are listed in plain English so customers know exactly what is in the bottle

The Pai collection is made in-house from only the highest grade, natural-active plant based ingredients with proven therapeutic and anti-aging properties.

 

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